Is the Apple Watch Ultra 4 worth buying in 2026?
Updated Nov 15, 2026 from 63 real prices
Worth it used
Yes, but a used one is the better deal.
In Good condition the Apple Watch Ultra 4 sells for $650–$694 used, about $139 (17%) less than the $799 launch price. It keeps 83% of its price after 2 months, so buying used lets someone else take the biggest drop.
Full price history and resale data for the Apple Watch Ultra 4The numbers
- Used, Good condition: $650–$694 (typical $660, from 43 current eBay listings).
- Used, Excellent condition: $710–$730 (20 prices).
- Launch price: $799, released September 2026.
- Coming up: Black Friday starts Nov 27, 2026 (usually about 15% off).
- Cheaper option: a used Apple Watch Series 12 typically sells for $350, $310 less than a used Apple Watch Ultra 4.
Apple Watch Ultra 4 vs. the alternatives, used
| Model | Launch price | Used (Good) | Value kept |
|---|---|---|---|
| Apple Watch Ultra 4 | $799 | $660 | 83% |
| Apple Watch Ultra 3 | $799 | $450 | 56% |
| Apple Watch Series 12 | $399 | $350 | 88% |
Used (Good) is the typical eBay price in Good condition. Value kept is that price as a share of the launch price.
Is a new one coming?
Recent releases in this line: September 2025 (Apple Watch Ultra 3 (49mm)), September 2026 (Apple Watch Ultra 4).
Questions people ask
Is the Apple Watch Ultra 4 worth buying in 2026?
Yes, but a used one is the better deal. In Good condition the Apple Watch Ultra 4 sells for $650–$694 used, about $139 (17%) less than the $799 launch price. It keeps 83% of its price after 2 months, so buying used lets someone else take the biggest drop.
How much is a used Apple Watch Ultra 4 worth?
In Good condition, $650–$694, with a typical price of $660 (43 current eBay listings). In Excellent condition, $710–$730.
Should I buy the Apple Watch Ultra 4 new or used?
Used, if you're comfortable with it. A used one in Good condition costs about $139 less than the $799 launch price.
Does the Apple Watch Ultra 4 hold its value?
Fairly well. After 2 months, used ones in Good condition sell for about 83% of the launch price.
Will the Apple Watch Ultra 4 go on sale?
Black Friday starts Nov 27, 2026 (usually about 15% off). Store sales lower the new price, not used prices, so compare both before you buy.
When did the Apple Watch Ultra 4 come out?
September 2026. Recent releases in this line: September 2025 (Apple Watch Ultra 3 (49mm)), September 2026 (Apple Watch Ultra 4).
Prices come from eBay and store listings we collect every day, matched to the exact model. Brands can never pay to change them. How we calculate · More “is it worth it?” answers