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On

Brand Value Score

Not enough data yet

2 products tracked, 0 scored · 78 data points · Updated Nov 15, 2026

Brands can never pay to change this score.

Holds value—/100

No products have enough resale data yet. Counts 50% of the Brand Value Score.

Discount behavior—/100

No price history yet. Counts 30%.

Off-price presence50/100

Neutral 50 until off-price and outlet data exists. Counts 20%.

Best holders

Share of launch price kept at 24 months (measured)

Not enough products have 24 months of resale data yet.

Worst holders

Share of launch price kept at 24 months (measured)

Not enough products have 24 months of resale data yet.

Sale calendar

  • Black FridayMajor retailers · all brands · every yearNov 27, 2026 – Nov 30, 2026usually about 15% off
  • Prime DayAmazon · all brands · every yearJul 13, 2027 – Jul 16, 2027usually about 10% off

How On compares

BrandScore
Apple70
Dell60
Microsoft58
Samsung58
adidas—
Alo Yoga—
Arc'teryx—
ASICS—
ASUS—
Birkenstock—
Blundstone—
Canada Goose—
Carhartt—
Converse—
Crocs—
Dr. Martens—
Dyson—
Evnroll—
Fear of God—
HOKA—
Jordan—
L.A.B. Golf—
Levi's—
lululemon—
Moncler—
New Balance—
Nike—
Nintendo—
NVIDIA—
Omega—
On (this brand)—
Patagonia—
Red Wing—
Rolex—
Salomon—
Scotty Cameron—
Seiko—
Sony—
Sorel—
Stussy—
TaylorMade—
The North Face—
Timberland—
Tudor—
UGG—
Valve—
Vans—
See all On products