Brand

Apple

Brand Value Score

70/100Strong

53 products tracked, 10 scored · 9,523 data points · Updated Nov 15, 2026

Brands can never pay to change this score.

Holds value63/100

Average retention score of its 10 scored products: 63. Counts 50% of the Brand Value Score.

Discount behavior94/100

94/100. Higher means fewer and shallower sales over the last 365 days (share of days on sale × average discount). Counts 30%.

Off-price presence50/100

Neutral 50 until off-price and outlet data exists. Counts 20%.

Share of launch price kept at 24 months (measured)

Share of launch price kept at 24 months (measured)

Black FridayMajor retailers · all brands · every yearNov 27, 2026 – Nov 30, 2026usually about 15% off
Prime DayAmazon · all brands · every yearJul 13, 2027 – Jul 16, 2027usually about 10% off
Back to SchoolMajor retailers · every yearJul 20, 2027 – Aug 31, 2027usually about 7% off

Brand	Score	Holds value	Discounts	Off-price
Apple (this brand)	70	63	94	50
Dell	60	45	91	50
Microsoft	58	41	92	50
Samsung	58	42	90	50
adidas	—	—	—	50
Alo Yoga	—	—	—	50
Arc'teryx	—	—	—	50
ASICS	—	—	—	50
ASUS	—	—	—	50
Birkenstock	—	—	—	50
Blundstone	—	—	—	50
Canada Goose	—	—	—	50
Carhartt	—	—	—	50
Converse	—	—	—	50
Crocs	—	—	—	50
Dr. Martens	—	—	—	50
Dyson	—	—	—	50
Evnroll	—	—	—	50
Fear of God	—	—	—	50
HOKA	—	—	—	50
Jordan	—	—	—	50
L.A.B. Golf	—	—	—	50
Levi's	—	—	—	50
lululemon	—	—	—	50
Moncler	—	—	—	50
New Balance	—	—	—	50
Nike	—	—	—	50
Nintendo	—	—	—	50
NVIDIA	—	—	—	50
Omega	—	—	—	50
On	—	—	—	50
Patagonia	—	—	—	50
Red Wing	—	—	—	50
Rolex	—	—	—	50
Salomon	—	—	—	50
Scotty Cameron	—	—	—	50
Seiko	—	—	—	50
Sony	—	—	—	50
Sorel	—	—	—	50
Stussy	—	—	—	50
TaylorMade	—	—	—	50
The North Face	—	—	—	50
Timberland	—	—	—	50
Tudor	—	—	—	50
UGG	—	—	—	50
Valve	—	—	—	50
Vans	—	—	—	50